Tonight, June 10, at The Downtown Armory at Lexington Avenue at 26th Street in Manhattan, a star-studded cast from the entertainment, fragrance and fashion industry will gather to pay tribute to the most desirable scents of the year, in a number of categories from Best Packaging to Scent of the Year.

The fragrances that had been voted among the top 5 (or 6, in cases of a tie; 3 or 4, if entries were limited) were revealed at the traditional FiFi breakfast at the Mandarin Oriental Hotel, NY, NY, on April 23. A second round of voting determined the winners, which will be awarded the coveted FiFi Award glass trophies tonight.

Several awards have been announced in advance of tonight’s ceremonies: Designer Michael Kors will receive the 2010 FiiFi Hall of Fame Award; Usher is on tap for the 2010 FiFi Male Celebrity Fragrance of the Year; and Bath & Body Works has been designated 2010 FiFi Retailer of the year.

Following are the Top Five Finalists for “Best Packaging of the Year” (in the Women’s & Men’s Prestige & Popular Appeal categories) :

BEST PACKAGING OF THE YEAR – Women’s Popular Appeal
Bath & Body Works Signature Collection P.S. I Love You – Bath & Body Works
Bath & Body Works Signature Collection Twilight Woods – Bath & Body Works
Halle by Halle Berry – Coty
In Bloom by Reese Witherspoon – Avon Products, Inc.
Faith Hill Parfums – Coty

BEST PACKAGING OF THE YEAR – Women’s Prestige
a scent by issey miyake – Beauté Prestige International
essence narciso rodriguez eau de parfum – Beauté Prestige International
L’Eau Ambrée by Prada – Puig USA, Inc.
Life Threads Collection: Silver, Gold, Platinum – La Prairie
Lola Marc Jacobs – Coty Prestige

BEST PACKAGING OF THE YEAR – Men’s Popular Appeal
comme une Evidence – Yves Rocher North America Inc.
Ironman – Avon Products, Inc.
Playboy – Coty
Seduction in Black – Antonio Banderas – Puig USA, Inc.
Super Samba Man – The Perfumer’s Workshop Int’l, Ltd.

BEST PACKAGING OF THE YEAR – Men’s Prestige
Black Fleece by Brooks Brothers Eau De Toilette –
Inter Parfums USA
John Varvatos Artisan – Beauté Prestige International
John Varvatos Rock Volume One – Beauté Prestige International
Odin Fragrances Collection: 01, 02, 03 – Foundry NYC
Victorinox Swiss Unlimited – Victorinox Swiss Army


For a full listing of finalists, please go to http://nitesh_bp.rodpub.com/articles/2010/04/online-exclusive-fifi-breakfast-serves-up-healthy-

Good luck to all—and we look forward to bringing you more on the winners—online and in the July/August issue of Beauty Packaging!
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